What is the difference between SmartCast and other broadcast equipment vendors?SmartCast is a managed service provider and does not sell equipment. SmartCast only provides services and on a monthly fee basis.
What do I need to prepare for SmartCast to run the TV channel playout operation?
You only need to prepare your video and audio content which SmartCast ingests by an automated process.
What is the 'OPEX model' and why is it an advantage to the content provider?
OPEX means operational expenditure model and the content provider doesn't need to invest a huge amount of money in equipment and manpower to maintain the playout operation. It also makes the budget planning more easy.
Does the playout package include all 4 services?
Each service can be provided as an independent service and also can be integrated as a system solution.
The main Playout package includes all software, hardware, 24 x 7 NOC monitoring, storage, scheduling software, MAM web portal and video playout server. Other services are optional services at an additional monthly fee.
What is the difference between SmartPlayout, SmartEdge, SmartMediaNet and SmartOTT?
SmartPlayout sits at the main transmission site and provides full function video playout which includes 1,500 hours storage, SmartPlan scheduling software, Media Asset Management web portal, 24 x 7 NOC monitoring and firewall protection.
SmartEdge is the mirrored playout of the main playout and automatically copies content from the main storage to the other affiliated platforms. SmartEdge also facilitates the programme insertion for channel localisation or censorship purpose and ad-insertion via cue tone or IP trigger. SmartEdge has 400 hours storage and has the ability to burn-in local language subtitles and inserts multi-audio.
SmartMediaNet is a reliable video transport stream transfer from Point A to Point B over the public internet. It can be used as video contribution from source to transmission or as content distribution to an affiliated network.
SmartOTT is the new media platform that provides value-added services to generate IPTV, mobile TV- and VOD to maximise revenue potential. SmartCast also has IOS, Android and Windows Mobile APPs and provides support to channel customers to develop their own mobile APP.
Can you give me some examples on SmartCast deployment?
Transmission partners: for partners who are not specialised in playout business, SmartCast is a perfect fit for them as SmartCast’s service is the key enabler to sell their services, i.e. satellite transponders. SmartCast’s OPEX model helps the partner to close the deal and start the business right away.
Content provider / TV channel operator : Now TV channel operators can deploy a channel or a bouquet of channels anywhere in the world by engaging SmartCast’s service. SmartCast simple sends over the equipment to affiliates and in 2-4 weeks, the TV channel can be operational. Also the OPEX model helps the content providers and TV operators to formulate a business plan and breakeven more easily.
Can I run a test on SmartMediaNet?
We need a windows PC or laptop on both sides with TeamViewer software that enables us to access from the signal source (Point A) and the transmission point (Point B). We may need in addition one UDP port to be opened by the local admin. That will enable us to do a 48 hour test of transferring video dummy data.